Saturday, August 27, 2011

"Formula 1" in Russia: to be or not to be?

What are the most popular race on the planet? The answer to this question without hesitation can give even the man who has only a vague idea about the world of motorsport. Of course, this "Formula 1". "Royal races" were, are and will be the most popular type of racing for a long time. In calendar year 2008 was listed 18 stages. FIA leadership has already decided in 2010 to increase the number of races to 20 - after 2 years have to pass the first stages of races in India and South Korea. In addition, in 2009 the first Grand Prix will be held in UAE. Participants will compete on a new racetrack, whose construction started last year. Construction of the route heads architect Hermann Tilke, who participated in the creation of many paths "Royal races." The new complex is built on an artificial island of Yas, where, according to the head of Formula 1 Bernie Ecclestone, is host to a theme park Ferrari, hotels, marina yacht. Grand Prix of the UAE will be the second to be held in the Middle East - is now in the calendar "Formula 1" is on stage in Bahrain. The contract for the races in the UAE signed for seven years. Early last year, the head of the Federal Agency for Physical Culture and Sport Vyacheslav Fetisov asked the Chairman of the Board of Directors and Executive Director of racing Bernie Ecclestone offered to host a stage of "Formula 1" in St. Petersburg. "We have submitted our proposal to Ecclestone and the trail now, perhaps, will be laid in St Petersburg", - said Fetisov. However, according to Hermann Tilke, Russia is unlikely to take in the near future one of the stages of "Royal races." Mexico and Russia, the possible occurrence of which in the calendar of "Formula 1" walked the talk in recent years has not advanced beyond the action plans. So will a "Formula 1" in Russia? Will our numerous fans of this type of motorsport to witness their idols? The unequivocal answer to this question can be given, but judging by the fact that rumors of the coming of "Formula 1" in our country go for about 7 years, in the coming years, "Royal races" we do not see how to their ears. The reasons for this mass. It is worth recalling that back in 2000 to discuss the possible construction of Moscow was visited by the head of Formula 1 Bernie Ecclestone. The Moscow government was serious about the prospect of taking the championship the most popular in the racing world. However, upon learning of the conditions set by Ecclestone, it was decided to postpone construction. The very conditions that are so frightened Moscow "tip" included the referral to the leadership of the Formula 1 rights to ticket sales, television broadcasting, advertising and other revenues. Luzhkov, who are used to keep everything in their hands (especially a large profit-building), we decided to start looking for a private investor. Seven years of searching, and failed. All of Russia's oligarchs, learning about the possible costs for the construction of future highway, according to preliminary estimates, they account for about $ 600 million, trying to distance itself from the investment or by crook. However, to this day there are rumors that some members of the Russian business elite are still hatching plans to build the notorious routes are. But there are several reasons why the construction of which is constantly delayed. Firstly, it is very expensive, after all $ 600 million - a substantial sum even for large companies. Secondly, the annual cost of holding the race, poured another $ 20-25 million in the third, provided government support, return on such a project is about 30 years, and few Russian companies are ready to take this risk in our country, still unstable economy. Another important fact is the amendment to the Tax Code, introduced in 2002, which prohibits businesses to send part of the taxes to the sponsorship of sport. For this reason, many wealthy Russian businessmen have lost interest in racing. Racing Formula 1 "for investors and sponsors - this is primarily a fashion project. Russian companies are not yet ready to go on such costs for the sake of raising the image. According to the chief editor of the Russian edition of «F1 Racing» Andrew Larinina, businesses are already taking an active part in the life of "Formula 1", see no sense to support this theme in Russia, as the popularity of motorsport in this country is still low, and for brand promotion here work well enough other methods. In addition, the automakers themselves, participating in the Royal race "is also not much interested in developing their image in such a costly way, as car sales in Russia and already show a record growth year after year. Of course, when a "Formula 1" will appear in Russia, but so far with regard to motor racing will not change government policy, has not yet been established due to funding, to talk about it sooner.

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