The Chinese have come down from the mountains

The world's only Karachay-Circassian Automobile Derways started production of Chinese cars on a full cycle. Plans for a truly Napoleonic: 25 000 cars this year and 100 000 - 2014. Investment in new assembly line with lots of welding and painting was $ 85 million. Chinese expansion seems to have stopped. Problems with spare parts, reliability, quality of service have undermined people's faith in chaynamobili. It turned out that there are no cheap, good equipped and reliable cars at once. The crisis has finally finished off the Chinese, striking primarily for prospective buyers of cars per 300 thousand. In addition, protective duties in 5000 Euros for the import of bodies hit the SKD (SKD) «Chinese" Russian enterprises. Before we learn to distinguish Hafei from Brilliance and Huanghai of Changfeng, as they left the market. The past year has been successful only for the brand Geely (+103%), distribution of which in Russia is carried out, Rolf. But the success of involuntary: the company had on the cheap to sell cars inflow discharges. Plant Derways arose in Cherkessk efforts of local distilleries oligarchs Brothers Tree. They really wanted to produce cars. No matter what. At first the factory made SUV's own design Cowboy on the chassis of the Romanian Rover ARO-244. But the Romanian venture soon collapsed, and the quality of supplied parts was extremely unimportant. Then on Derways was organized assembly of Chinese SUV clones. For example, Derways Shuttle reminded Toyota Land Cruiser Prado, a Derways Aurora - dorestaylingovy SsangYong Rexton. However, this idea was not successful. In 2007, the small Circassian plant, which gathers the strength of eight thousand cars a year, drew the attention of multi-brand dealer "Autoworld". He was just going to do "Chinese" and was negotiating with several companies. The choice fell on a private company Lifan, known for its motorcycles and had just released its first car on the platform of the old Citroen ZX. Machine like the Russian representatives. In addition, the Chinese company was interested in local, Russian assembly of its vehicles. As the production site was chosen Derways, and management of Karachay-Cherkessia plant was in accordance with their own money to invest in building a new plant. Avtomir also involved in building the dealer network. In July 2008, the opening of new production capacity of 20-25 thousand cars per year. And start painting and welding workshops were planned for the first quarter of 2009. However, car sales Lifan were not as high. Then came the crisis, "Autoworld" had to suspend the assembly of cars to complete the sale of stocks. And then completely freeze the project Lifan. As a result, in 2009 Derways gathered all 865 cars from the remnants of car kits. Nevertheless, the factory managed to finish the production line for a full cycle and increase the staff from 500 to 700 people. In addition, since the beginning of the year Derways became a distributor of automobiles Lifan. In addition, the contract was signed with a Chinese unit "Rolf" by Red Dragon on welding and painting sedans Geely MK and Vision. This year we plan to release 17,000 cars brand Geely, seven thousand sedans and hatchbacks Lifan Breez, as well as a new model of Lifan 620. Production of the latter will begin this month, and dealers are already taking pre-orders at her. Sedan Class C + engine 1.6 is between 375 and 000. In complete with air conditioning, two airbags, power windows, audio system, ABS + EBD. Warranty - 2 years or 50,000 kilometers. In addition, the spring Derways going to start full-scale production of Chinese SUV Great Wall Hover. And in the summer promises to organize the production of cars Haima (license Mazda 323) and Chery M11. How many are going to release these machines is not yet known. Thus, Karachay-Cherkessia venture will be the largest in Russia, the Chinese assembly site. And at its facilities will be made and direct competitors - Geely MK and Lifan Breez, Geely Vision and the Lifan 620. Now the only "Chinese" with Russian registration, Chery Fora, manufactured at "TagAZ" under the pseudonym Vortex Estina. Avtotor, Cupid and others to assemble Chinese cars have long stopped. Prospects Circassian production vague. However, full production will keep prices on cars. Besides, "Chinese" made in Russia on a full cycle, theoretically have a chance to get into the program of preferential credits. However, the production plans of the plant Derways clearly superior to the demand. Over the past year in the Russian market was able to sell 7681 Geely, 5922 Vortex Estina, 4914, Chery, 2673 Lifan, 1001 BYD, 2490 Great Wall. Compared with 2008 sales of almost all chaynamobiley fell, more than all sunk Great Wall (-70%) and BYD (-81%). Geely finished in positive territory, but still result in 2009 is small. And this despite the fact that the prices of the cars were extremely low. For example, Geely MK sold for 269,000, and Vision - for 349 thousand rubles.