E-mobile: a shock - it's our way

A new Russian car brand that was created with the businessman Mikhail Prokhorov will be called the "E". We have honestly forgotten where this letter is located on the keyboard, but now can Runet plenty porazminat imagination, thinking, as harder to use "genuine Russian letters" to name a new people's car and his happy owners. Generally, the strikes, as in our country very good idea and may debase obsmeyat. And like all good place to start! Project Management "City Car" in October, showed images of 5-door A-Class and the 3-door crossover that infused wild optimism. The first resembles Honda Jazz and Peugeot 107 - the best, among other things, members of his class, and the second - and at BMW X6. Is also expected to double freight car on the base hatchback. The platform has been declared a rectangular aluminum frame weight of just over 100 kg, which is a hybrid power plant, built on a consistent pattern - the internal combustion engine turns a generator and is not directly connected to the wheels. Only the electric motor 15 kW (20 hp..) Is placed at the axis and rotate both wheels through a gearbox with differential. Electricity is stored in supercapacitors, charging that it takes only 10 minutes. In this unit supercapacitors must be placed under the rear seats and weigh only 100 kg. On the internal combustion engine is only known that he was rotary-piston, but not built according to the scheme Wankel. It will develop 61 hp. with. and operate on natural methane. Consumption, in terms of petrol, will be only 3.5 liters per 100 kilometers. The speed of cars will be electronically limited to 130 km / h. Explained by this unfriendly gesture to motorists for security reasons. It would be better, honestly, like tobacco workers placed on the dashboard of a large sign reading "Night races are being killed!". This same solution, no doubt, will affect sales. We have our overall total control of dreaming, and now adults do not give the right to choose. But the performance overclocking please - a hatchback weighing 750 kg will accelerate to 100 kph in 12 seconds, and the crossover - 8 seconds. Cost - from 300 to 450 thousand rubles. It remained only to invent a brand name, to match the ambitions - catchy and sonorous. And for the sake of even a competition, which is said to have received more than 11,000 options. In AvtoVAZ, incidentally, this topic has worked with a bang. Options were more than enough - the only one Lada Inferno worth something! But whether imagination is so intrinsic to our people, to change, if not attended by those who should, but does not fit anything. And believe in it without difficulty, especially after examining the top five, among which were the names of "Az" (first letter of the alphabet Staraya Russa), "Advance", "777" (in honor of the port, as representatives of the joke), "Chariot" (this even beyond) and "27" (the most adequate option, in honor of the 27 th article of the Constitution of Russia, which guarantees citizens freedom of movement). The creators of "City Car" prizes in the form of "AyPadov, of course, was given, but the name has decided to come up with themselves. "Ee-ee" - breathed journalists when you see the emblem of the new brand. Five minutes, this writer could not recover. Feeling was that we were in a dream: the most ambitious project, probably the last decade, among the fathers of whom one of the most successful people in the country - Mikhail Prokhorov, gave birth to a light, smoky hope that our car industry is not all lost, call ... " E ". Curtain. Project leaders Dmitry Razumov and Andrei Biryukov, explaining his choice, and talked about the new e-philosophy, and e-class, boldness, innovation, fundamental and Russian culture, but there was a feeling that the young, rich and successful guys just decided poprikalyvatsya. No sense of humor - it is certainly good. This is better than both at the Moscow Motor Show by representatives of AvtoVAZ presented his R90 with such pathos and serious faces, though it is a real breakthrough in the automotive industry. But all must be the measure. To answer the question: "What is your car?" "E"? I'm not talking about that presentation of a brand name, to put it mildly, dampness and contradictory. In one paragraph, and said that "E" - a clear indication of Russia's belonging, and that the "E" - it's your, that is "yours" in English, and slang "Yo." "In the world and in Russia the subconscious of people have mastered English multibrand. An example of semantic change Russian letter I: IPhone, IPod, ITunes, - said in a presentation. - We need a new philosophy in shaping the attitude toward Russian-language brands. Requires bold and innovative brand that will dictate the worldwide Russian culture and traditions. " And then - perhaps the creation of the Russian multibrand may appear stable concepts such as e-mail, e-Phone, e-Energy ». And what about the English brands filled the galaxy? The concept failed. The rest of the promises of enchanting: the development and know-how of Russian scientists, engineers and inventors, the maximum interior space with minimum dimensions, maximum traction and dynamics with a minimum engine capacity, compliance with all environmental standards, the system of "smart car" and no gearbox. It will be interesting to see. Prototypes will be built in December 2010. At the same time will make his first test-drives, will be announced on the technical details, model numbers and cost. Place to expand production continue to look for, but promised to decide in early 2011. In undertaking Prokhorov, almost no one believed at the start, many do not believe now. Nevertheless, everything seems to be going pretty smoothly, and if the team can make a reality of what it claimed it for Russia, it will be a real breakthrough. I want to believe. Text: Sergey Bregovsky