History logo Peugeot

The first character of a brand was developed by Peugeot Freres Justine Belezerom, goldsmith and engraver of the Montbeliard. The basis used to coat the mother company in the region of France. For a long time, they observed all the kitchen equipment company in order to emphasize the quality of steel, from which they were made. In a letter dated in 1847 "good taste" of the artist proposed to create the best project of the letters so that the brand could survive for many years. In 1850, when it was suggested that the image of a lion under his feet was added to an arrow. The Company has adopted to the three draft logos with which one could distinguish the three items of products: - a lion with an arrow or without arrows (for the best products of the company) - crescent moon (for products of the second category) - hand (for the products of the third category) . Subsequent change of the logo were designed to show that the company is developing and is not standing still. On some vehicles, there were "unofficial" Lions: Baudichon in 1923 and Marx in 1925. In 1932 the lion was mutated to match the advertising and exhibition purposes at the time. Initially the new company to produce cars and motorcycles continued to use the image of a lion standing on the boom, as an emblem of their products. However, to highlight their products different directions Peugeot took him different graphic image: motorcycle company took the lion in battle, and the car used the famous sign in the form of a shield on which was depicted the head of a lion. Then followed a fierce lion rampant, with the coat of arms of Franche-Comte, who was also present on the arms Montbeliard. Any subsequent variation of the logo has always boiled down to one thing: they were either a lion or a lion's head in a variety of perspectives. In 1965, the Peugeot logo has undergone another change. Only a lion's head left on a triangular shield, and later - a square. Ten years later, in 1975, to "enhance" the company logo Peugeot regained its heraldic lion with an improved design - Lion Fil. Another correction logo has undergone in 1998. Paw of the lion and the blue color, represented in the logo of Peugeot, symbolized, respectively, strength and balance of long-term existence of the brand. According to the designers, it was done in order to identify the significance of the brand - a confident, dynamic and aesthetic. However, market conditions and marketing goals dictate the necessity of "osovremenivaniya" logo. The last image of heraldic lion was developed only recently - in 2002. Toward a new modernized logo and metallic blue Peugeot was added in addition to black to show the shadow of a lion. And the current Peugeot motto is: "Leo goes from strength to strength."