Sunday, November 6, 2011

Brand History Morgan

Brand History Morgan began in 1906, when a man named Henry Frederick Stanley Morgan, decided to establish an English provincial town of Melvern Link and around buses. To this end, he opened his own bus fleet, and themselves took buses for rent. After a while Morgan bought himself his first three-wheeled car Eagle Tandem. Having an engineering education, Henry Morgan, decided to build your own car, and help him with it took his friend - Peach Stephenson, grandson of the famous engineer and inventor of the XIX century - George Stephenson, the man who not only perfected the steam engine, but also marked the beginning of the railway post in England, brought the case before laying railroad rails on stone piers, took a standard track width, etc. For his first car, which was named Morgan Runabout, Henry Morgan bought 2-cylinder engine Peugeot capacity of 7 hp Wheels from Morgan Runabout had three: one from behind - a leading and two in front - managed, to all other car got independent front MacPherson spring, which applies to this day. It is lightweight double Morgan Runabout was accelerated as fast as most "frisky" cars of the time. Despite the fact that the creation of Morgan Runabout was nothing more than a hobby, Henry Morgan, in 1910, he still decided to demonstrate his invention at the London Motor Show - Olympia Motor Show. After the show, Morgan unexpectedly received some orders, which, with financial support from his father in 1912, was born Morgan Motor Company. In 1915 specifically for the Morgan family was designed in 4-seater version of the Morgan Runabout. Three-wheeled cars Morgan was already regarded as sports and participated in races, and their driving performance in those days were so great that they have introduced special rules that Morgan started to circle behind the four-wheel machines of the same class. 1933 was one of the most successful for the company. In addition to the large number of world records set by Morgan, was developed by the most famous and sold three-wheeled version of the car, equipped with an engine capacity of 10 hp Ford and a flat heat sink. In 1936, at exhibitions in London and Paris, was demonstrated the first 4-wheeled car, called the Morgan Four Four, which meant that 4 wheels and 4 cylinders. The design provides a high vehicle stability and the use of aluminum components - light weight needed for sports cars. During World War II, car production was interrupted, and a factory in Melvern Link worked only two offices in repair and production parts. After the war, car production continued, the cars were exported to USA, Australia, to European and other States, but the number of copies produced decreased. Production of three-wheeled vehicles continued until 1952, when the last Morgan three-wheeled off the line. A year later, because of the rigid attachment to the company's suppliers of parts and assemblies design Morgan Four Four had to be modified. The fact that the British company Lucas stopped producing headlights in chrome housing, because at this moment has any automaker in the world, except for Morgan, did not use these lights on their cars. A similar situation arose in 1968 when the English Triumph automobile factory stopped production four-cylinder engines fitted to cars Morgan. New same 6-cylinder engine will not fit under the hood of Morgan. As a result, a new model of Morgan Plus 8 is equipped with 4-liter V8 engine from the company Rover. Company founder Henry Morgan died in 1959, and was replaced by his son - Peter Morgan, under whose leadership the racing team Morgan won the 24-hour race at Le Mans in 1962. After this victory, the company has steadily pursued a series of misfortunes, and a not insignificant role in this played by Peter Morgan, who until recently was "at the helm." He was against any change in the company and took no innovations proposed by their subordinates. At some time with him even longer to argue from the fact that very much, he was irascible and unrestrained in his comments. Perhaps it is strongly acted failure, with the model Morgan mid-1960's with fiberglass body, in the manner of fashion while Chevrolet and Lotus, which has sold only 26 of these machines, after which Peter Morgan Zaretsky district deviate from the "retro". As a result, the airbag on Morgan were installed only in 1998. Over the years, production of cars Morgan is increasingly shrinking, and if in 1919, was released 2500 copies, the new Morgan Aero 8 will be in 300 pieces. Brand awareness is also steadily declining. Currently, the company headed by Charles Morgan - the founder's grandson, Morgan and today remains one of the three auto companies, in addition to Peugeot and Ford, in the management of which there are representatives of the families who founded the company. Now Morgan factory in Malvern Lynx - one of the city's main attractions, and one of the local bars is named in honor of the car. At the Geneva International Motor Show, held in early March this year the company introduced a new version of the Morgan Aero 8 model, which differs from its predecessor heavily mutated modern body design. At this time the car is supplied with a host of modern options and body design is a blend of retro and Space Technology, made of aluminum alloys. New Morgan Aero 8 is equipped with 4.4-liter V8 engine from BMW, capacity of 333 hp and 6-speed manual gearbox. Speed ??above 100 km / h Aero 8 is gaining within 4.5 seconds. The cost of the basic configuration of f58, 500, which makes this car a truly "expensive". In addition to the Morgan Aero 8 at the Geneva motor show has been presented yet another model - Morgan Aero Max released until a single copy. This compartment was made by special order of Prince Eric I Sturdza, a longtime fan of cars and the president of Morgan Bank Banque Baring Brothers Suisse. He singled out his own money to create a class model GT. Aero Max is based on a coupe Aero 8, but the body of the car, especially its rear end, much changed in the style of the spacecraft from the oldest films "Star Wars". The engine of the car and remained the same as the model Aero 8. The cost of the car company Morgan keeps a secret, but most likely, the Prince will have to make no little effort to leave Aero Max in a single copy - it's very unusual, and it is attractive. The racing classic cars Planai Classic 2005 - the analogue of the Italian Mille Miglia - held on the snowy mountain slopes of Austria, which was attended by more than fifty classic cars, among whom were titled such brands as Alfa Romeo Giulia GT, Porsche 911 Carrera RS 2.8, Jaguar XK 140 OTS, Mercedes Benz 220 SE, and others, three-wheeled Morgan MX4, managed by an Austrian Gernot Schwab and his son, won a landslide victory in his class - "Cars 1 st era» (Cars of the Epoche 1).

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