Chevrolet replaced the Daewoo

From today, the Korean brand Daewoo ceased to exist. From now on cars of this brand will be produced under the brand name General Motors Korea. This decision was made owner of the company - carmaker General Motors. 1 March 2011 for Car Daewoo has come a new era, which will be held under a new brand. Bought in 2002, the South Korean autocompanies American concern GM has decided to rename it in his honor. Thus the old company with a new name will become an official representative of the Chevrolet brand in the homeland Daewoo. Commercial deliveries of new cars in showrooms GM Korea will begin later this month. Three models have been presented at the South Korean market - kompaktven Orlando, minicar Aveo and sports car Camaro, the end of 2011 line of five models were supplemented by Chevrolet. But by 2012 the number of "Americans" in the regional market will reach 12 models. At the same cars will be sold not only domestically but also exported, as GM Korea is positioning itself as a global company operating in South Korea. GM Korea ranked third in sales volume in South Korea. The first place undoubtedly belongs to the alliance Hyundai-Kia - in his hands more than 80% of the market. Perhaps an updated brand, keeping in stock the more popular models of Chevrolet, will be more serious competition this autocompanies, the more change in sales strategy for a more aggressive part in the upcoming plans of newly player on the market. One reason for the renaming has a bad reputation Daewoo brand in their homeland, which she could earn at least 28 years of existence. And the ratio of buyers and car owners virtually unchanged 9 years ago, when the deal was made between GM and Daewoo. Then General Motors acquired a Korean brand, which at that time for 3 years as a bankrupt. By bankrostvu Daewoo, founded in 1967, led the Asian crisis of 1998, as a result of the difficult economic situation the company's debts rose to $ 80 billion. As a result, the parent company declared itself bankrupt, and its subsidiaries engaged in the production of diverse products - from televisions to the ships - were sold out. In 2005, Americans began to implement their names in the range of Daewoo. So, Chance and the Matiz received logos Chevrolet. Apparently, the gradual changes in the names do not greatly affect the vehicle sales in the region, and the Americans decided to play for high stakes, not razmenivayas on things like the names of models. At General Motors believe that such a large re-branding will increase the demand for their cars and have a positive impact on the reputation of the company. Recall that the brand Daewoo, whose name translates as "Great Universe", in addition to Russia officially sold in the CIS countries and Vietnam. It is still unknown whether they will receive logo Chevrolet. Sold in our market model, the South Korean brand - copies of American cars. For example, a minicar Matiz - is a simplistic Spark, a Daewoo Lanos model corresponds to the same name by Chevrolet.