Friday, November 4, 2011

Christian Kremer: "We see enormous potential of the Russian market»

Company BMW Group Russia has summed up its work in 2009. At a specially assembled press conference, company president Christian Kremer said that last year the world was sold 1,286,310 vehicles company, of which 1,068,770 - cars just BMW. Another 216,491 fell on the car brand Mini, and about 1000 pieces - on the Rolls-Royce. Despite the fact that because of the crisis in the Russian car market fell by more than 50%, BMW sales have fallen by only 11%. Among manufacturers of premium cars similar results have only Audi, limit the drop to 12%. Mercedes dropped by 28% and fell below all Volvo (-67%). In total, the Russian market, BMW sold 17,036 cars, including 16,350 cars of mark BMW. According to Kramer, this year the company expects to increase its sales in the region of 10%. In January 2010, Russia had sold 1,089 cars, up 20% over last year's figures. Interest in its products, the company intends to call and updating the end of 2012 approximately 60% of the models. In this case, the first will be updated 7 th, 6 th and 1-I model. And most of all the Germans intend to pay attention to environmental friendliness and safety of its vehicles. Already in 2010 at a factory in Kaliningrad will start to assemble the flagship model of BMW 7-Series and BMW ActiveHybrid 7 will be at dealerships by the end of the second quarter of this year. In mid-2010 in Russia there will be the BMW 3 Series Coupe and Cabrio LCI, as well as crossover Mini. In addition, in March in Russia will be represented Sedan 5-Series, which Cramer called the best car of those that have ever made in the BMW. Its production will begin almost immediately in Kaliningrad. After the press conference, Mr. Kramer agreed to answer questions Avto.ru. portal - A few years ago it was thought that Mercedes choose ostepenivshiesya people, and BMW - the youth. Recently, however, your company successfully "promote" their products as among the older generation, and among young people. The secret to the success of BMW in people with very different tastes? - We try not to focus on some special groups and categories of people. We are constantly improving the quality and comfort, not forgetting to keep the dynamic nature of our cars. We have machines for that and for other age groups. For young people, we develop the cars of the first series and X1. - BMW X1 is considered by you only as a youth version. Does your company have any plans for further development of this brand? - Of course, the plans are. Young people often do not earn much money to be able to buy a luxury car. But, nevertheless, they want comfort, and we give it to them. In Europe at the moment there is a tendency to reduce the size of a car - it is primarily associated with cost savings and space, as well as parking problems. In Russia, the question is not worth it. Therefore, it is the Russian market we are currently making a bet. In addition to all this we still have a serious help in the form of a factory in Kaliningrad. Due to production in Russia, we can reduce costs and make a special offer willing to purchase the X1. - Are customers cars produced in Kaliningrad, and whether the cases that the buyers were asked to bring their car is produced in Germany? - It's all the old stereotypes. I personally checked the quality of cars produced in Russia and in Germany, and I can assure you quality - identical. We are seriously control this time and developed a special system that monitors the quality of our products. Four or five years ago, customers do ask them to deliver the car, the German assembly. Now this is no more. - In Kaliningrad carried junction assembly. BMW is not going to open a plant in Russia full cycle? - It depends on many factors. For example, from sales in Russia. If they will grow steadily, we consider this possibility. Another factor - is Russia's lack of suppliers whose products meet our standards and requirements in terms of quality. Otherwise, the quality of cars produced in Germany and Russia, will vary. - You say, BMW cars in 2009 have been sold worldwide over a million. In Russia, when it was sold to 16,350 units. Gets about 1,6%. Do not not enough for the ninth to tenth in the world auto market? - Of course, we would like to see this figure was higher. But because of the crisis on growth in the past year can not count. Most importantly, we see great prospects for the Russian market. Our task - to realize its potential. To this we now throw all his strength. - Then a purely hypothetical question: what BMW says the real figures are made in Russia? - I think it's somewhere around 50 thousand cars per year. I'm not saying it will happen this year. But after three or four years, I am confident we will achieve this target.

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