Unlike other legendary brands, Land Rover has a history of little more than half a century. Nevertheless, this car is well known and popular not less, than any other brand of "luxury". Because only a Land Rover is appropriate to go to the theater, and on safari. The British company Land Rover was born as a division of Rover Group after the Second World War. All economies were in decline and the British industry had high hopes. In conditions of acute shortage of productive resources was a question about a simple, reliable and inexpensive vehicle for economic needs. In order to create the British Government has at the disposal of Rover new factory in Solihull (Solihull). This plant was built before the war at public expense, was a secret defense the state enterprise for production of engines for tanks and aircraft. Later the plant even earned the nickname Meteor Works (Meteor plant). It was there running the brothers Spencer and Maurice Wilks began the creation of the legendary off-roader. They decided to enter the market with a car affordable, simple to operate and required to produce a minimum sheet steel. Was taken as a basis for the American Willys Jeep. In the spring of 1947 started to assemble a prototype, which ended in the summer of that year. And in the spring of 1948, after the assembly 25 prototypes at an exhibition in Amsterdam was ready to present the first Land Rover. The body was made of aluminum alloy Birmabright, since the postwar years, the demand for aluminum in the aircraft industry has fallen, and it became cheaper steel. Aluminum is softer and easier to process, thus reducing production costs. In addition, light weight and resistance to corrosion of the metal is ideally suited for a car that was supposed to spend most of his life in harsh terrain. The most reliable chassis, too, was the result of raw material shortages. Manufacture of pressed steel parts require costly and time, so for the manufacture of the bearing structure Rover engineers have decided to weld pieces of steel scrap, which are then assembled in a carrier frame. This solution has allowed to create an extremely durable and reliable chassis, the likes of which has not happened. In 1950, the system has been improved all-wheel drive. Now the driver is able to help an additional lever to switch gears, choosing between the all-wheel drive or rear only. In addition, customers were offered several options for the body and wheel base of varying lengths. Mark's Land Rover is firmly associated with the reliability and excellent off-road performance. Military specialists have recognized the reliability and versatility of the car. Supply of Land Rover in the armed forces of most Western countries has become an important part of the company's business in the late 50's with the lines of the plant in Solihull is coming off 250,000 th car. In the sixties, Land Rover has significantly expanded its lineup, offering a version of the Forward Control and the increasing number of cars produced by the individual and special orders. For example, was designed amphibious Land Rover weighs only 500 kg, which could fly in the war zone. In the sixties the same years, the company Rover held a large-scale marketing study which showed that the Land Rover brand has about one third of the world fleet wheel drive vehicles. Land Rover was at the beginning of the new car market, designed for active recreation. June 17, 1970 in Blue Hills Mine, St. Agnes Cornwall introduced a new model - Range Rover. This car was the fruit of 20 engineers to build a car for suburban residents. Initially planned just a little to alter and improve himself Land Rover, but gradually in the design studio of the company led by David Becha born entirely new style. The famous design of this model has reached a unique level of recognition, being exposed in the Louvre Gallery - no other car will no longer receive such honor. Two years later, in 1972, several cars Range Rover, driven group of British soldiers under the command of Major John Bleshforda Snell, made a rally in Anchorage, Alaska, in the Argentine city of Ushuaia. During the run, they overcame severe Darenskoe gorge. SUVs with honor withstood severe tests six months, consolidated, thus their reputation. However, the 1974 edition Range Rover was stopped, because the model has not received due recognition in North America. The car was too expensive compared with their "classmates". More than 10 years before this model back to life. In December 1985, the company has created a new Range Rover of North America, which was to prepare the official launch of the car in the U.S. in 1987. Market research has confirmed that the Range Rover will be popular among people with high incomes. March 16, 1987 Range Rover again officially appeared in North America. Cars were equipped as standard with air conditioning, cruise control and automatic transmission. Despite the fact that the new Range Rover had a higher level of comfort, he could still overcome the most impassable regions. A little earlier, in late 1986, work began on a new model that combines the best traditions and highest comfort. Subsequently, this model was named Defender. September 16, 1989 at the Frankfurt Motor Show was presented to the new car Discovery, designed to segment family car. For Land Rover's he became a pioneer in this niche. In July 1993, was built one and a half car Land Rover. In 1994, shortly after buying the Rover Group by BMW, began to develop a new model Range Rover. It should have been radically different from their predecessors - have been created a new chassis and engine rebuilt V8. Also provides a possibility of picking a car diesel 2.5-liter BMW. Everything - from security to self-leveling suspension - was controlled by electronics. To emphasize the relationship of the new Range Rover with previous models, the factory-equipped with the latest technology, was made a great bearing body. The new Range Rover is designed so that it can compete with the luxury cars that have excellent off-road performance and strengthened the reputation as a leader among the all-wheel drive luxury cars. " In 1996, production was filmed classic model Range Rover Classic. In just 26 years of existence of this model was created 317.615 copies. And in 1997 in Frankfurt was shown Freelander - a compact car-oriented applications in the field of sport and recreation, and take the lead in Europe by sales volume in the class of all-wheel drive vehicles. In 2001 he was released on a new Range Rover - the most versatile, with a new chassis, new suspension, new transmission and new design. And with the end of 2002 Land Rover launches new flagship - New Range Rover. Rejection of the frame, axle suspension and is already archaic nizhnevalnogo V8 model 50's made the New Range Rover's leading range of advanced off-road luxury. In 2004 a new, completely redesigned Discovery, which introduced a new family's individual brand Land Rover, - a brand new Discovery 3.
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