Purchase of a new Audi in the system trade-in: plus many disadvantages not found

It is known that a trade-in as a way to purchase a new vehicle a firmly entrenched in the automobile market. Motorists are now divided into those who have resorted to using trade-ins, and those who have for various reasons, trade-ins are not used. Among these reasons are and why cast doubt on the feasibility and benefits of such a step, and sometimes just basic ignorance of the basics. Dispel some common question we asked Stukalova Alexander, head of a trade-in of the official dealer Audi VIP Center at the Garden. - Alexander, what caused the rapid development of trade-ins on our car market? After all, virtually no car dealers that do not offer this service? - The idea to get rid of your used car and to get new with a minimum expenditure of time has always attracted car owners. However, it is believed that self-selling vehicle (for example in the auto market or speculators) is economically profitable for a long time hampered the development of trade-ins. However, to the new service "go" and was concurrency, it was necessary, firstly, to establish "rules of the game for trade-ins - eg appoint a high cost estimate (benefit), to solve all the problems on-site customer (convenience ), etc. Secondly, it was necessary to inform the market as well as an increase in the number of car owners who have used the service and were satisfied ("opinion leaders"). And then, both were done and now people are willing to change their cars for new, saving your time (which is the essence of money) and receiving quality service. - What's in addition to time savings and quality service makes a trade-in profitable? - High cost estimates. For us, this rule, but I will not vouch that this rule for all. The fact that the trade-in - not an independent business, and support system for new car sales. For example, a customer wants to buy a new expensive Audi, as well as a portion of the payment offers his Mercedes with a run. He was naturally interested in, that we appreciated his car more expensive and thus minimize the difference, which he pays extra. He's here - master of the situation, because our core business - to sell him a new Audi and make it his or her client. Our profits are not extracted at this point, but as time of future long-term relationship with this client. Therefore, we are going to meet his wishes and appreciate his car is higher than the market offers and our competitors. It is not uncommon assessment "at a loss, but it's justifiable loss if he will be our client for a long time. In addition, many clients are attracted by the opportunity here in the VIP Center at the Garden, get credit for the balance of payment, arrange all insurances, to solve problems with the registration in the SAI. In general, full service. - Of course. And if you summarize your arguments with one or two sentences? - Then so. Dear car owners, come to us in the VIP Center at the Garden - we are very conveniently located in the center of Moscow - and get yourself a new Audi in the system trade-in. We will evaluate your vehicle is higher than other dealers, and provide a full and comfortable range of services. Phone (495) 730 34 34, VIP Center on the Garden.