Representatives of the automobile once again have gathered at the XIII Autoforum, which is traditionally held twice a year. At this time the automobile market participants sat in Moscow at the Hotel Savoy, and the theme of the meeting read as follows: "The race for survival in an uncertain demand." Compared with the last three meetings, this conference was first started talking about stability after the crisis times. Ivan Bonchev, team leader for the provision of services to the automotive industry in the CIS at Ernst & Young, said that from January to October 2010 Russia had sold 1.51 million cars, up 22% percent increase over the same period in 2009 year. Over 200,000 vehicles have to thank the government program utilization - so much had been issued certificates at a discount for buying new cars. Incidentally, the domestic Lada continues to lead the list of best selling brands in Russia - it accounts for the 10 months of this year had 28% of sales. So is the difference between a company KIA, sales growth is compared with last year's result was 59%. But since the vendors did not expect such a rapid recovery of the market, the summer will be observed lack of vehicles from dealers. And this will apply not only to mass brands, but also others. According to the speaker, the largest Russian avtoriteylery successfully weathered the crisis and are already considering the possibility of extension. For example, a smooth transition to multi-brand business model, as it is more profitable. And also to begin active development in the regions. Opportunities to attract our market overseas avtoriteylerov, and gradually gains in auto will not receive from the sales of new cars, but due to after-sales service. This "western" scheme is inevitable, despite the fact that our market retailers earn mainly in the sale of new cars. Renat Tyukteev, vice president of premium group of companies "Independence", said the main focus of the company are premium brands such as Audi. BMW, Porsche, Jaguar, Land Rover, Volvo. Unlike many other dealers, "Independence" in the premium segment will reach stability faster, because the clients of this class are loyal and solvency. This allows us to develop additional services such as leasing, trade in, as well as build body repair. Already in the first quarter of 2011 in the salons of "Independence" is expected to increase sales that will eventually stabilize and then sell again climb. And to pre-crisis level of sales will come as early as 2013. The Director-General of the Atlant-M "Oleg Husaenov spoke about duty-free foreign cars, which for several months, brought to Russia from Belarus. As you know, buying a car you can save. For example, the duty on Mazda3 2008 1.6 liter engine in Russia amounts to 3,600 euros, and in Belarus - 1120 euros. Customs appendage for Honda Accord 2005 with 2,4 l engine in Russia will be at least 5,160 euros, while in Belarus, from 960 euros. For SUV Toyota Land Cruiser 100 2005, with the engine 4.7 liters in Russia will have to pay not less than 13,160 euros, against 2,829 euros for the Belarusians. The difference is obvious, moreover, the more expensive the car, the better buy. Oleg Husaenov said that the threat of tax-free cars from Belarus is greatly exaggerated, since it applies only to vehicles registered in the republic until 2010, or Clearing a legal entity on new duties in 2010, or purchased from the hands of the citizens of Belarus, voluntarily resettling in Russia. In addition, the motor vehicle must comply with environmental standards of Euro-4. Thus, the estimated "Atlant-M, the volume of duty-free cars that can sell the Russians the Belarusians is no more than 30 thousand cars. The businessman said that the volume of cars that can potentially bring into Russia duty-free, is no more than 1,000 pieces, with the first half was brought 400 pieces. Basically, profit from this goes into the pocket of the official dealers of premium - Audi, BMW, Mercedes ... and customers are profitable, as expensive new cars will be cheaper by 18%. To purchase the same average cost and cost of foreign cars can be sold only 1,5 - 2 thousand dollars. Sergei Sherbinin, CEO of retail division, "Rolf said that this year will end at around 1.85 million new cars sold in the next year this figure will rise to 2.10 million, in 2012 it will grow by another 250,000 vehicles, a year - at 400,000, and by 2014 fleet of new cars in Russia will reach 3.15 million, The relationship between foreign cars and domestic cars will gradually change in favor of foreign cars: in 2010 the share of Russian brands will make 37,3% in 2011 - 31,7%, in 2012 - 19,2% in 2013 - 12,7%, and by 2014 the percentage drops to 11,1% against 88,9% of foreign cars. This year, Russia will sell 857,000 cars assembled in Russia, but by 2014 this figure will reach 1.657 million cars. There are currently 1000 people in our country has 233 cars, while in Moscow this figure is 307 vehicles per thousand people, and in St. Petersburg - 280 cars. For comparison, in Western Europe to 1000 people 508 machines in Japan - 540, and the highest rate in the U.S. - 776 cars. Sergei Sherbinin was in solidarity with our colleagues in that region - the potential for future growth. Manufacturers interested in including the cities with a population of 100 to 250 thousand people. He also noted that is important not only to attract new customers, but also to keep. Moreover, the emphasis is not just for cars up to three years, but also after-sales service. On the background of a highly competitive service quality will largely be a critical issue for buyers. Now the ratio of post-warranty and warranty vehicles in service is 32.6% to 67.4%, respectively, whereas in 2008 this figure sostavlyal20, 4% to 79.6%. Igor Karetkin, Head of Sales Skoda Russia, spoke about the affairs of the Czech brands on the Russian market. Since 2005, Skoda's market share in Russia rose from 0.57% to 2.67% in 2010, while in crisis years, this figure is not only not declined, but continued to grow - in 2008 the proportion was 1.88% (in 2007 - 1.17%), and in 2009 rose to 2.43%. Success factors of brand considers competitive prices, a gradual increase in prices, production in Russia, the active support of government programs and so on. Despite the fact that the recycling program was organized to support the AvtoVAZ », Skoda also managed to get a profit from it - this brand is ranked third in sales of cars under the state program by implementing the 8856 cars. However, from the silver medalist »Renault with the figure of 25,939 cars, it is strongly behind and to the Lada with the figure of 291,294 cars are generally very far away. Yet even this result has helped Skoda to surpass expectations for sales this year. Sergei Tselikov, director of research agency Avtostat said that Russia has experienced seasonality of sales: in January-February slump, in March, starts to grow, flows in April sales peak. Summer demand is stabilized by September once again begins to grow, then in November, a slight decline, but by the end of the year again peak sales. In 2006 - 2008 years of market developed mainly through lending, for this reason it is so much sank two years ago, when the credits began to give less. Recycling program provides 16-18% of new car park, and this applies mostly to machines costing up to 400,000 rubles. As of November 2, 2010 was issued 340,000 certificates and signed 310,000 contracts. Due to this program, sales of Lada remained at the level of last year - 25-30 thousand cars a month. Sergei Tselikov noted the popularity of SUV segment in our country: they constitute 23.3% of the market, followed by a similar figure in Europe is Finland - where the share of SUVs is 11.3%, while for example in France the figure is only 3 , 7%. More sad statistics on diesel: the share of gasoline engines in Russia is 94.6% leaving on diesel only 5,4%. Closest to us in the UK with a rate 8.9%. And in that same France of diesel cars is more than 70%. Avtostat predicts that by 2014 passenger car market will rise to 3.1 million from the current 1.8 million. Then in 2017 the index stabilizes at 3.5 million. But between 2017 and 2018 years, the agency does not exclude that it may happen another crisis. Text: Olga Zabelkina.
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