Interview: Trade-in version of "Independence"

Questions answered: Mackiewicz Igor Director of Sales of cars with mileage of the Group companies "Independence" 1. Does the company Trade-In and implementation of the car through the showroom? On what conditions are provided such services to the client? (Whether it is possible with examples) The unit of PAG (brands Volvo, Land Rover, Jaguar) Group of companies "Independence" line of Trade-In successfully developed and offered to all customers for all three brands as a convenient service, has long since become popular in the developed world. Trade-In is considered in "Independence" as service, which provides our customers with maximum comfort when buying a new car. And the existence of this feature gives the customer confidence in the future he will have no problems with the replacement vehicle for a new on favorable terms for him. Group companies are not focuses its activities on the sale of cars through the commission, but its potential and is always ready to provide the client services for the implementation of his car, not changing to the new. "Independence" does not impose restrictions, which can create inconvenience to customers. The company works with a car of any model year, all brands and manufacturers. However, there are certain rules. We do not work with cars that have a dubious history. In addition, the important factor is the technical condition of the car. Carefully check the history of the car at his reception at the previous owner, we practically eliminate the occurrence of unexpected troubles with our new customers who buy this car through us as secondhand. Using modern technology and following logigke market, we achieved excellent results in their work. With every passing month approach us more and more customers who decide to use this service. Very often, we coordinate with the Trade-In credit scheme offered by the companies that have fleet of vehicles, combined service offset used cars to leasing for new cars. 2. How to change over time the demand for these services? Do they become more popular? 2. Is it popular? Is there any statistics on their company, the market in general? In recent years, service Trade-In has become increasingly popular. In my opinion, Trade-In tends to increase for three reasons. The first reason is associated with reduced gray imports. Our country is increasingly saturated with cars sold by authorized dealers. The history of these cars is transparent, and maintenance is carried out by all standards of the manufacturer. In this case, the secondary buyer is not bound to pay customs duty. That is why these cars are on the secondary market increased demand and more desirable than those that are imported peregonschiki or gray importers. In addition, customers using the dealer's service, accustomed to high standards and value the service dealer in the complex. Buying a car from a dealer, a customer purchases a system of comprehensive and quality service. The second component - a growth of welfare on the one hand and an increase in quality of life to another. When welfare requirements for quality of service becomes the prevailing side of the issue and seek the services of the gray car dealers or sell itself becomes unprofitable. Just this factor makes it more desirable service Trade-In for owners of low-cost brands. Early in the development of Trade-In this service, use only the wealthiest clients with the most expensive cars. The third reason I distinguish high competition among dealers. In the major car companies are developing technology of work and promotes customer-oriented approach, attracted competent specialists to work in the direction of the Trade-In. For the Group of companies "Independence», Trade-In - a service that allows to maximize its client base, which, in fact, receive interest-free financing and do not engage in self-realization of his car. About 30% of our clients used the service Trade-In, but I'm guessing that within a few years we will reach a level of assumptions in the world - 50-60%. Indicator of 100% is impossible to achieve. For some people priobetenie car was the first time someone sends a car to their relatives, and some cars after accidents can not be reversed. 3. What are the advantages and guarantees the seller gets the car, referring to the salon? The buyer, buying a car? Is there a warranty on it, is whether the salon responsible for the legal purity, tehsostoyanie? When selling a car owner, referring to the salon of the Group "Independence" is a guarantee of purity of the transaction and financial security. By the principle of the scheme Trade-In client uses the amount received in the evaluation of his old car, when paid by the new car showroom and waiting for the realization of an old car. In fact - is the financial support of the client when purchasing a new car. Upon delivery of the vehicle the customer is no longer a hassle to prepare your car for sale. However, at its disposal a host of other services, using which you can make your financial costs the most balanced. For example, buy a new car on credit. Now touch the buyer's vehicle with mileage. In fact, the dealer performs the role of "your mechanic". Dealer carefully examining the car and detailed negotiations with the previous owner. Thereby insuring a car dealer best out of trouble. Further, the company pays money to the owner using Trade-In at once. 4. How much is the margin in the salon trade-In or sale of the machine through a salon? How is the assessment of machinery? As far as the estimated price differs from the market? Trade-In - a service that is financially expensive for the company. Therefore, we try not to "earn", but first and foremost to optimize their costs. The most controversial language in our work - a "market price". But there was no market price formation system for cars. In our work we use a more civilized terms - "liquidity" and "time", they are applicable in the banking industry, but for the automotive industry are perceived as foreign. But these terms and the word "analysis, experience and statistics" determine the cost of the car in a particular region, for example, in Moscow. Of course, these formulations have long known in England or Germany, and on the basis of these data is compiled catalogs cost of used cars, different years of release, with different runs and in a totally different models. In Russia, unfortunately, today, these directories are not created and management is no need to appeal to their work. Therefore, our work is regarded by some as a jeweler. To assess the car so that he was sold within two months, the price was not low for the owner and the high for the future buyer. Otherwise, our mistakes can lead to two consequences. First, the client may find the price too low and away from us, not buying a new car. Secondly, the price of the car is high and the car remained unclaimed - the company may incur losses. That is why the valuation of the car - the task of professionals. And, moreover, do not forget that the cost of the car affects many other factors - technical condition, appearance, color, combination units and complete, even the smell in the cabin.