Special year for Peugeot

Peugeot Company announced preliminary results of the outgoing 2010. According to Director General of the Russian Mission Francois Poirier, the year was particularly for Peugeot, and most likely it will be a record performance in the history of the brand. This year has become one of the most productive for the French brand Peugeot. Only the first half of the company was sold 1,093,000 units, down 16.6% more than the crisis of 2009. These results make Peugeot's best selling French brand. In order to consolidate the success that by 2012 French automaker intends to release 14 new models at once. In this same year, at the Paris Motor Show the company introduced four new products - it's electric concept iON, hybrid 3008 Hybrid4 and HR1, as well as the new sedan is 508, which will appear in the Russian market in 2011. With regard to the latter, Francois Poirier chose to conceal information about it, saying that the price and packaging will be announced by further in early 2011. We only know that Peugeot does not consider the possibility of vehicle assembly plant in Kaluga. But at a press conference, journalists, this car still prodemonctrirovali. Correspondence was presented and the concept Peugeot HR1. According to the designer and creator of the exterior of the car Artem Neretina, it is designed specifically for active young people and is a representative of three segments - the crossover coupe and compact city. HR1 is a feature of the use of technology Hybrid4. With the 3-cylinder 1.2-liter 110-horsepower gasoline internal combustion engine in front and 27-kilowatt (37 hp..) An electric motor behind it can move in the "zero emissions" in the city at low speed or by using both engines at a flow rate of 3.5 liters per 100 km and CO2 emissions of 80 g / km. Guillotine doors meet urban positioning vehicle: opening up, they save space and allow you to park in the most confined spaces. Rear seats for larger trunk flush draw near to the front, pretending to embrace them. And inside the minimalist diluted the only bright spot - a huge color display, multimedia, located directly opposite the front passenger. According Neretina, miss someone who will go to the right of the driver, obviously not necessary. It is assumed that the production model will be available later in 2012. The Russian market, according to Mr. Poirier, along with Asian and Hispanic, is a priority for Peugeot. That is why in 2010, was established a local production of cars in Kaluga. Thus, in particular, produced popular in Russia and 4007 308 SKD SKD. Both got into the recycling program. And together with the State Prize for the disposal of 50 thousand rubles anyone to buy a Peugeot will receive a discount for a further 50 thousand rubles from the company. This year, Peugeot sales in Russia have shown steady growth. The positive dynamics for eight consecutive months, culminated in the November results, which surpassed last year by 118% (3,465 cars). During the period from January to November 2010 were sold 32,016 cars Peugeot, 345 of them - the recycling program. And the most part - in the period after the opening of the Kaluga plant. Therefore, this project can be considered very successful for the company. Already next year the plant will double production - up to 50,000 cars a year. In addition, range, produced at the plant will be expanded. True, at the expense of some brands, Mr. Poirier did not say. The following year, General Manager of Peugeot in Russia expects 38% sales growth, which summarize the company to that of 50 000 vehicles sold per year. This result corresponds to the pre-crisis performance of the company. According to Poirier, the lifetime in this country, he said to himself, that Russia has practically no long periods of stagnation. If the crisis - a sharp slump, but it is followed by a sharp leap forward. That's why he is optimistic about the future. In 2011 and is scheduled to develop a dealer network in Russia. At the moment, Peugeot 59 dealerships and 75 sales outlets across the country, which allows the company to cover 85% of the Russian automotive market. This past year, Peugeot came 10 new dealers and the company plans appearance dealerships in all the cities whose population exceeds 500 thousand. Meanwhile, Peugeot dealerships are concentrated in Europe and southern Russia. In Siberia and the Far East mark is represented poorly. According to Poirier, this is due primarily to demographic and economic indicators. Peugeot comes to where people can afford to buy its products. In addition, Peugeot has very high demands on the relevance dealership's corporate standards, and this is not always easy to achieve.