The Russian office, Nissan announced the results of fiscal 2010. Japanese brand has become a leader among his countrymen on the Russian market, while sales of stamps, compared with 2009 increased by 89%. "Nissan Motor Rus" sums up last year in late March, according to Japanese estimates - fiscal year in the Land of the Rising Sun begins April 1 and ends March 31. According to the results of last year the Russian market has become a leader in sales of Nissan and Infiniti, overtaking Europe. Director-General of the Russian branch of Nissan Francois Goupil de Bouyer said that after failing in a crisis situation on the Russian market has recovered. The results in 2010 exceeded the expectations of management of the company, following last year's Nissan ranked third in the ranking of manufacturers, giving AvtoVAZ and Renault, while in 2009 the Japanese brand has rested on the seventh place. Last year, Russia had sold 79,614 Nissan cars and 4,674 car Infiniti. In 2010, the best-selling model brand has become a crossover Qashqai, it had 28% of sales. In second place is another crossover - X-Trail with a share of 18%. They are followed Tiida (17%) and Teana (10%), while the other models the remaining 27%. In 2010, the crossover segment grew by 60.9%, due to what Qashqai sales totaled 27,090 vehicles, while in 2009 this figure had reached 13,437 cars. Segment-class golf is also increased by 51%, so that sales Tiida jumped as much as 277% compared with the post-crisis year 2009. The Japanese company has done its customers a loan offer from 4.9% per annum of the Program Nissan Finance. It has played a significant role in the fact that in March 2011 under this program have been sold around 2,5 thousand vehicles. The share of sales of Nissan cars on credit is about 30% less likely to just take credit Almera SL, and the most popular models - Qashqai and X-Trail. March was the second month in which Nissan sales exceed 10,000 vehicles. So, last month sold 10,278 vehicles, of which 2,336 - Qashqai, 1820 - Tiida, 1737 - X-Trail and 1154 - Teana. Brand Infiniti also showed good growth in sales, while March was a record month. Compared with 2009, sales increased by 78%. According to forecasts CEO of Nissan Motor Rus, sales of Infiniti cars in 2011 will grow by 30-50%, to 7,000 cars. Launched in June 2009, the factory Nissan enters the full power of work - it will produce 47,000 cars a year. In 2010 the company produced more than 24 thousand cars. Originally there was going to crossover X-Trail (55% of production), then thereto were added Murano (5%) and Teana (40%). According to the head of Nissan in Russia, to launch another model on the conveyor of the plant in the Leningrad Region, its territory must be physically expanded, while the company is considering a strategy in this regard. About a third of cars sold in Russia, were released at a factory near St. Petersburg. The Russian market is ranked first in sales for Nissan in Europe, ahead of Britain, France and Germany. Nissan and AvtoVAZ have been negotiating on a joint project to release budget sedan. "Popular" model will be based on a platform of Logan, however, according to Francois Goupil de Bouyer, it will be convertible with the sign "+", it will be better and more comfortable French car, and a year will be sold around 70,000 of these machines. It is planned that the production of the new budget sedan will start at a production line of AvtoVAZ in 2012. Francois Goupil de Bouyer said that in 2011, Nissan plans to boost sales by 30%. Important role in this play concluded in May to market crossover Juke. General Director of Nissan Motor Rus believes that the model will be a success in Russia - is expected to be sold annually to 14 thousand of these machines. The company expects to sell 140,000 vehicles this fiscal year, the proportion of brands on the market is 8%. By the end of fiscal 2010 with a Nissan dealership network in Russia counted 113 dealers in 81 cities, mostly to the point of sales concentrated in the European part of the country. The company plans to develop the network in Siberia and the Far East. Also currently under consideration start of production in the Far East. Chapter "Nissan Motor Rus said that a few years later dynamically growing Russian auto market may become the first in Europe. "Now in Russia up to 600 people have a car, great potential here, and we have room to grow", - said Francois Goupil de Bouyer. Text: Olga Zabelkina.
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