Despite the fall in sales in the automotive market, turn to the formulation of vehicles registered in the traffic police are not so far declined. Demand for cars has increased markedly with a run that not only offer private sellers, but also car dealers. And where it is more convenient and faster way to find a suitable ad to sell? The catalogs on Internet sites like ours Avto.ru. Place on the internet even a single ad to sell cars - quite troublesome affair. We need to find some suitable sites to register them and enter the correct information about the car. What can we say about the car dealership where the car park for sale updated almost daily? Specifically to address these complexities, there are sites on the Internet-bullet: it is enough to throw them information about the car, as your ad will automatically shaken in a variety of catalogs. Konstantin Denisov, commercial director of the project CarCopy.ru, the idea of ??the company came in 2006, but over the past two years it was impossible to realize: "Previously we had no technical possibility to start work, the infrastructure was not ready. Ads can be placed by hand, and the site where they were, did not want to share "his" car dealers with their competitors. Market grew huge rates, and sellers of cars do not experience problems with sales. But a crisis has forced many to start counting the money and look more attractive and useful ways of selling cars. " In Europe, similar services have been around for a long time, largely because their technologies are likely to outperform our 4-5 years. Because of the typical for the Russian people's mistrust of intermediaries in the country is not so easy to put on their feet. But now at home sites can automatically download the ad. Konstantin Denisov explains that the benefit of his clients is obvious: "Employee Dealer spends on ad placement for three to five minutes. And if the ad 50, and they need to be extended to 20 sites, he spends on his work 6.5 days. I note that this is without taking into account the human factor. We will do this job for 3 hours. Then in the ads as quickly you can change data or delete them. Material and time costs - because a staff member must also contain - differ significantly. In addition, the showroom does business only with CapCopy, he does not need to pay for each site, which publishes his ads alone. " Ads will only include those sites with which the CarCopy, but will be counted and the individual client's wishes. If your ad is published on a commercial site not included in the list of partners CarCopy, the latter takes no extra charge beyond the cost of placing ads on the new site. For example, if the auto show wants to publish their ads to sell cars on a paid account Avto.ru, then by CarCopy this service will cost the same. On the preservation of contacts and information do not worry, because the company does not bind to a site that violates the laws of Russia, located on free hosting or redirektnyh services that violate copyrights, as well as host or distribute material of a sexual nature and profanity. In other words, customers need not worry that they will be inadequate nazvanivat buyers. Site Prodadim.ru engaged in similar activities, and he is not the only competitor CarCopy. Konstantin Denisov, commented: "There are many sites and not very good. If someone came some idea, it does not mean that it was not invented before anyone else. I'm not trying to compare CarCopy to other sites, each has its clients and chips. Those who use our services, find them for yourself the most optimal. For example, car dealerships easier to make out relations only with CarCopy, respectively, in which case refer to only one technical support. And they, in turn, quickly solve problems with the owners of sites, since the time of the market have established productive relationships with partners. In addition, the company is able to provide bonuses for regular customers. Due to the specific technical work with the Partner Directory ads for sale, for example, rare or exotic cars, car clubs on the site of interest is not planned yet. The fact that the site information about the vehicle is transferred automatically, and the forum must register and publish your ad manually. But if demand for such services will rise up and administration of the club will meet, then this problem can be solved. Konstantin Denisov shared his plans for the future: "By the end of this year we want to connect all the major sites for ad placement. To someone we still gets accustomed to decide on cooperation. With four or five sites we plan to conclude a partnership agreement. " It is safe to say that the market intermediaries between buyers and owners of vehicles on their sale catalogs will be developed. Gradually the dealer will realize that for less money, their ad can appear rapidly on several sites with overlapping audiences. But potential buyers will pay attention to "become familiar" car, and concluded that this dealership can do business. Text: Olga Zabelkina.
No comments:
Post a Comment