During the presentation of the new line was held interviews with the director of marketing in Russia, Ukraine, Belarus and Moldova, ExxonMobil Petroleum & Chemical Andrei Novoselov. Andrey Novoselov was born October 28, 1974 in Sverdlovsk (Yekaterinburg), after graduating from high school gymnasium with in-depth study of English enrolled and subsequently graduated from the Ural Academy of Forestry Engineering majoring in Automotive and car economy. " After graduating, Andrew began working in the Russian office of the company in 1996, still bears the name of Mobil. As a person active and motivated, the company raised its work to the extremely competitive market and lubricants for cars and trucks, as well as the opportunity to work in constant contact with representatives of the automotive industry. During the first two years in Yekaterinburg representative for Andrew is a territorial manager and was responsible for sales of lubricants for cars and trucks in the Urals, in 1997-98. area of ??responsibility expanded to also include Siberia, Volga and Southern Russia. Arriving in 1999 in Moscow, Andrei began to meet the challenges of a new level - he was commissioned to do business restructuring for the sale of Mobil lubricants for cars and trucks in Moscow. Took less than two years as head of sales of lubricants for passenger cars ExxonMobil Petroleum & Chemicals, Andrew remained in this position for about six years (2000 - 2006), co-ordinating the development of sales Mobil and Esso in the territory of the Russian cluster (Russia, Ukraine, Belarus, Moldova). In 2006, Andrew became a director of marketing in Russia, Ukraine, Belarus and Moldova. The introduction of a new line of full synthetic motor oil Mobil 1 in the markets of Russian cluster, as well as its predecessors long-term studies conducted under the close supervision of Andrew. - What are the distinctive features of a new line of Mobil 1? - We conducted the study, which revealed the features and patterns of decision-making about purchases. People come to the store to choose a retail product, and face it with the presence of a huge number of brands. In the survey respondents admitted that they want to simplify the choice, to make a decision as simple as possible. From these results, we have addressed in our research laboratory with a request to create a high-tech product, which overlaps this range. Also, research has shown us yet another feature - an important factor when selecting oils is the mileage of the car. Of course important and the brand and age, but then still have to start from the number of miles ascended. We decided to create a portfolio that meets the requirements of our customers, and departs from a simple indicator - run. The novelty of our approach to the new line - a significant facilitation of choice. - How are customers' requirements in the major cities and towns with a small number of cars? - In large cities, higher mileage and the proportion of foreign cars, while in regions dominated by domestically produced cars. For example, Moscow is the most highly developed city in terms of number of vehicles and the percentage of foreign cars and fleet enough "young". Accordingly, there is sufficiently developed service and retail segments. Regardless of the market approach to the customer the same, everyone wants to simplify the choice. In big cities people have less time to make decisions, bustling, people rush, they have a lot of things, so in cities such simplicity solutions valued quite highly. - How do you fight the proliferation of fakes of your oils? - I work in the company of more than 11 years and never once during that time there was no official confirmation that our oil is being counterfeited. In fact, we have not brought bottles of Mobil 1, which on inspection turned out to surrogate. We have a lab and technicians, well-developed network of authorized distributors, cover the entire class, training programs for distributors and partners, so we try to do everything possible to prevent any such incidents and, of course, will try to be more active in this direction. - How do you assess the situation at the Mobil 1 oil market? - According to results of independent studies, we are one of the leaders of this market in the retail and service segments. Mobil 1 is the world leader in volume and percentage of products sold. According to independent experts, Mobil 1 is the best-selling brand in the segment of the lubricants. - Do not doubt that you yourself would prefer oil Mobil? - In my own car filled Mobil 1 New Life 0W-40, and all employees, as far as I know also prefer butter of our company. Not because it is an obligation, but because one finds the appropriate properties of this oil is for your car. In addition, we will personally touch the practice of using our products.
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